The biggest updates to happen on the social media platforms, you need to know about.
Twitter expanded its monetisation features for influencers with a new paid subscription option: Super Follows. This allows loyal fans to deepen their connections with their favourite content creators, whilst incentivising more users to work towards becoming influencers.
LinkedIn scrapped stories but recently acquired Jumprope to add to its online learning solutions. It’s no secret that social media channels copy each other, as seen yet again, following Twitter’s removal of Fleets. Whilst LinkedIn is expanding its online learning resources, some would argue that more awareness is needed around its product offering and solutions.
Facebook created smart glasses with Ray Ban to capture digital footage that users can share. Fashionable smart accessories have become a norm in recent years. For many, these are ingrained within their daily routines. Within digital communication, we believe it presents opportunities of more personalised, intimate experiences and advertising solutions.
TikTok addressed safety concerns in August by adding new features and prompts for teen users of the app. Regulating apps for child safety is a pressing issue, and TikTok is, rightly so, taking the initiative to protect its young users. With its rapid growth, it’s vital for TikTok to address challenges and reinforce platform safety.
YouTube has expanded its live streaming features by testing in-stream shopping functionalities. With YouTube’s Partner Programme hitting 2 million participants in August, livestreams appear to provide a lucrative environment for promoting products.
WhatsApp added a disappearing image and video sharing option to its app. The feature reduces the chances of a user’s phone being clogged with images that are only viewed once, and promotes the sharing of media content.
Instagram enhanced its video content with the expansion of Reels. Similar to the Explore feed, users are shown Reels from accounts they do not follow. These developments are greater evidence of why video is more important than ever. Following the popularity of TikTok, there has been a significant rise in video consumption that has taken the entire social world by storm.