Stats to be aware of and keep you ahead of the game.
70% of users believe that TikTok communities have the power to create cultural change. With this in mind, brands should look to use the platform if they want to invoke change and communicate authenticity.
E-commerce sales ($4.9 trillion) make up 19.6% of the total retail sales worldwide. Brands should use social platforms’ e-commerce offerings to satisfy users’ buying habits.
The global gaming market is set to reach $256.97 billion by 2025. This form of entertainment is offering brands many more opportunities to collaborate and gain exposure in a new and evolving space.
Live stream viewership increased by 49% in the first half of 2021. Consumers are demanding entertaining, engaging content, and the growth in live streaming presents interesting opportunities for businesses to engage with their customers.
Facebook’s active monthly user base continued to rise from 2.21bn to 2.25bn in Q2. That’s 1.2% growth and shows the platform still has resonance amongst the masses.