Pride, yes, is a celebration, but more importantly it is about ensuring equal rights and opportunity for marginalized groups in the LGBTQIA+ community. There is still work to be done, so brands must focus on how they can help the cause and break stigmas. If you have not already acted, then this should be a wake-up call to take a positive step forward. Those that do choose to be proactive, highlight what you are doing as an ally for the community. If not, stay quiet.