Our insights will give you an indication as to where the communication space is heading.
Usage of TikTok has continued to increase rapidly and 1 in 7 people around the world now have an account. The platform is now well and truly established.
More than 50% of marketers plan on increasing investment in Facebook, YouTube and TikTok in 2022, showing that investment in paid social continues to grow despite concerns about online harms.
That said, time spent by young adults in the US on Facebook fell by 5% from 30 to 25 minutes in 2021, as users went elsewhere. Facebook needs to reassess who its platform is for.
The burgeoning metaverse market is estimated to be worth $800bn by 2024. Meta’s decision to bank heavily on the metaverse may turn its fortunes around.
The market share of privacy-focused search engine DuckDuckGo has increased by 22% year-on-year. Online privacy is becoming more of a concern.
Stat insights delivered by: Ollie Goldsmith & Rob Davies
Channel usage is shifting, and with the rise of TikTok, and the metaverse on the horizon, brands will need to adjust their content and messaging accordingly. The metaverse is currently an amorphous concept, and it’s unclear whether the public will buy into it. The only thing that is clear, is that the major social players are going for broke to ensure they do buy into it. The continued focus on privacy, and concerns over authenticity and truth in 2022 means that brands must work hard to showcase their consumer-friendly credentials. People want to see brands with a conscience, and this is a trend that is only going to grow. As a result, clear and robust crisis planning will become more important to protect brand reputation and maintain trust.