Why is it so important to have an AI communications strategy?
AI is here to stay, and most companies will have to get on board in order to stay relevant in their industries. The evolving nature of the technology means that there is a wealth of opportunity for businesses to innovate, improve efficiencies and ultimately reduce long-term costs. But, as with any new advancements and business decisions, its adoption comes with risks.
Companies need to stay ahead of the curve, and one key step to do this is to ensure that they have clear, transparent communication, both internally (with their workforce) and externally (with customers and policymakers) in order to mitigate any related risks while they use AI to improve and grow. To do so, it needs to set out its communications strategy now, in order to narrow the AI reputation gap.
1 DeepIndex, 2018, https://deepindex.org [Last accessed 22 November 2018.] 2 KyleWiggers, 2018, Google’s AI system can grade prostate cancer cells with 70% accuracy, https://venturebeat.com/2018/11/16/googles-ai-system-can-grade-prostate-cancer-cells-with-70-percent-accuracy [Last accessed 22 November 2018.] 3 Jeffrey Dastin, 2018, Amazon scraps secret AI recruiting tool that showed bias against women, https://www.reuters.com/article/us-amazon-com-jobs-automation-insight/amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK08G [Last accessed 22 November 2018.] 4 From a Qriously survey commissioned by Hanover Communications, carried out online from 8-22 Nov 2018. Total sample size was 3170, of adults aged 18+ in the UK, Germany, Spain, Italy, France and Ireland. Figures have been weighted. 5 From the survey commissioned by Hanover Communications, total sample size 3170. 6 World Economic Forum, 2018, Workforce Trends and Strategies for the Fourth Industrial Revolution, http://reports.weforum.org/future-of-jobs-2018/workforce-trends-and-strategies-for-the-fourth-industrial-revolution/#view/fn-9 [Last accessed 22 November 2018.] 7 From the survey commissioned by Hanover Communications, total sample size 3170. 8 From the survey commissioned by Hanover Communications, total sample size 3170. 9 Mark Carney, 2018, The Future of Work, https://www.bankofengland.co.uk/-/media/boe/files/speech/2018/the-future-of-work-speech-by-mark-carney.pdf [Last accessed 22 November 2018.] 10 From the survey commissioned by Hanover Communications, with a sample size of 2498 of employed adults in the UK, Germany, Spain, Italy, France and Ireland. Figures have been weighted. 11 From the survey commissioned by Hanover Communications, with sample size of 2498 employed adults. 12 From the survey commissioned by Hanover Communications, with sample size of 2498 employed adults. 13 From the survey commissioned by Hanover Communications, total sample size 3170. 14 From the survey commissioned by Hanover Communications, total sample size 3170. 15 Matt Hancock, 2018, My vision for a more tech-driven NHS, https://www.gov.uk/government/speeches/my-vision-for-a-more-tech-driven-nhs [Last accessed 22 November 2018.] 16 Tania Rabesandratana, 2018, Emmanuel Macron wants France to become a leader in AI and avoid ‘dystopia’, https://www.sciencemag.org/news/2018/03/emmanuel-macron-wants-france-become-leader-ai-and-avoid-dystopia [Last accessed 22 November 2018.] 17 Mariya Gabriel, 2018, Opening speech of Commissioner Mariya Gabriel at AI Forum in Helsinki, https://ec.europa.eu/commission/commissioners/2014-2019/gabriel/announcements/opening-speech-commissioner-mariya-gabriel-ai-forum-helsinki_en [Last accessed 22 November 2018.] 18 Peter Teffer, 2018, Robotics MEP angry at lack of Commission response on AI, https://euobserver.com/science/141143 [Last accessed 22 November 2018.] 19 Janosch Delcker, 2018, Europe’s AI ethics chief: No rules yet, please, https://www.politico.eu/article/pekka-ala-pietila-artificial-intelligence-europe-shouldnt-rush-to-regulate-ai-says-top-ethics-adviser [Last accessed 22 November 2018.] 20 Marietje Schaake, 2017, Marietje Schaake at the Obama Foundation Summit in Chicago, https://marietjeschaake.eu/en/marietje-schaake-at-the-obama-foundation-summit-in-chicago [Last accessed 22 November 2018.] 21 Oscar Williams, 2018, Peers urge competition watchdog to investigate tech giants’ use of data, https://tech.newstatesman.com/business/lords-ai-report-competition-data [Last accessed 22 November 2018.] 22 Matt Hancock, 2018, Centre for Data Ethics and Innovation Consultation, https://www.gov.uk/government/consultations/consultation-on-the-centre-for-data-ethics-and-innovation/centre-for-data-ethics-and-innovation-consultation [Last accessed 22 November 2018.]